A New Beginning: A Textual Frame Analysis on the Political by Joanne Morreale

By Joanne Morreale

This e-book is a postmodern research of Ronald Reagan’s 1984 movie, a brand new starting, which marked the coming-of-age of the televisual political crusade movie. The movie was once a landmark within the artwork of political filmmaking. Its thesis proclaimed a resurgence of yankee delight, patriotism, and prosperity less than the management of Ronald Reagan. a brand new starting was once unheard of for a few purposes: it changed the conventional nominating speech for the candidate on the Republican nationwide conference; its shape was once a hybrid documentary and commercial; it illustrated using televisual rebirth rhetoric to achieve public help for a political ideology; and, most significantly, the masterful venture documented a shift from verbal to visible rhetoric in American presidential campaigning. the writer examines the movie as a cultural textual content and as an efficient political instrument. Framing, ideology, fable, and visible cliche are analytic instruments used to deconstruct the movie; the tactic combines rhetorical thought with verbal exchange idea and semiotically-based theories of movie and tv. Morreale offers perception into the more and more typical use of tv to create a political fact.

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Extra resources for A New Beginning: A Textual Frame Analysis on the Political Campaign Film

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In the opposing camp, Carter's 1976 campaign film Jimmy Who? also shared televisual characteristics with A New Beginning. It, too, included a song and had a musical score. " The film was in tune with the times, as it emphasized Carter's status as a Washington outsider and a (millionaire) man of the people. The Carter film was lighthearted, using visual techniques such as animation and split-screen video. It was fast-paced and primarily a visual communication form. In one sequence, a montage of political cartoons of Carter, with his exaggerated grin, appeared on screen.

In other words, the work of masking, unifying, or displacing contradictions goes on at one level in the circulation of pre-formed ideas, common sense understandings, the conventional wisdom of a given social group or society. On another level, according to Althusser, this conventional wisdom is materialized in the way we live our daily lives. Christine Gledhill, "Klute 1" A New Beginning offered Americans idealized images of themselves and their president. By manipulating frames (the communicative contexts that influence how particular messages will be perceived) the Republicans provided an illusory sense of national unity that was easily confused with reality.

Dissolve to white, and an anonymous narrator explains that America has faced many challenges throughout the century, and has found many people to meet those challenges. The unstated implication is that George Bush is one of them. The narrator's voice is accompanied by more black-and-white images of soldiers leaving for war that dissolve into them kissing Page 17 women goodbye. Rather than addressing the present and its challenges, the viewers are nostalgically returned to the site of one of America's great victories.

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A New Beginning: A Textual Frame Analysis on the Political by Joanne Morreale
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